Dunn-Edwards

  • Marketing Strategy

    Leveraged 13+ years of home decor and social media expertise to shape a flexible, organic marketing strategy tailored to the brand’s unique launch goals. Delivered nimble, month-to-month support that adapted seamlessly as the business evolved and initiatives shifted.

  • Video Content Creation

    Produced on-trend, timely video content—from recurring series to one-off posts—that introduced the brand’s personality, built early awareness and generated buzz across social platforms.

  • Static Content Creation

    Researched trending, high-performing topics and transformed them into optimized, on-brand static content. Designed to resonate with homeowners, DIYers and industry professionals, this content expanded reach and built credibility.

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“Working with Joanna is SUCH a pleasure! There is no way to overstate it: she is exactly what we're looking for in a freelancer. Her work ethic is second to none and her turnaround time is unbelievably efficient. On top of that, she brings a vast array of industry knowledge to the table and her clear, positive communication style makes working with her so enjoyable. Don't second guess your decision, you'll want to work with Joanna!”

— Tyler Hendershot, Dunn-Edwards