Dunn-Edwards DURA

  • Develop Brand Voice

    Crafted a distinct, engaging brand voice that introduced the new brand to DIYers and homeowners with clarity and personality. Through consistent messaging and creative storytelling, I positioned the brand as approachable, trustworthy and memorable right from launch.

  • Build Social Media Presence

    Launched all social media channels from scratch and scaled them into powerful growth engines. Within the first year, the accounts generated 7+ million impressions and, by the second year, the brand saw an 83% increase in sales directly tied to our social media strategy.

  • Content Creation & Copywriting

    Oversaw content strategy and execution across every platform, from concept to post. Produced a mix of on-trend videos, high-performing static graphics and SEO-optimized copy that drove engagement, boosted reach and elevated brand visibility.

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“Joanna is unicorn! Her immense talent shines through in every aspect of her work. What truly sets her apart is her collaborative approach, which she applies from the initial conceptualization phase through to asset creation. By prioritizing teamwork and creativity at every step, Joanna consistently delivers results that not only meet but exceed expectations. She's a valuable asset to any project or team lucky enough to have her on board.”

— Isabella Broglia, Dunn-Edwards & Dunn-Edwards DURA