West Lake

Blissliving Home
spring 09 collection

Design Direction:
East meets West. Traditional blue and white toile with a modern, watercolor twist. Global within itself, a charming mix of cultural patterns.

Key Fabrics: cotton sateen, organic cotton
Accents: chambray, heavy embroidery, silk dupioni, linen
Trim: frogs, nautical knots, satin ribbon, Chinese coins

Experience Gained:
Developed 2D art and translated it across several forms.

Primary contact for factories overseas on all matters concerning sampling and production.

Worked closely with creative director regarding design needs.

Traveled with team members to gather seasonal inspiration and identify retail and product trends.

Assisted in photoshoot planning.

Collaborated with team for prop selection and styling.

http://www.joannahawley.com/files/gimgs/42_west-lake.jpg
http://www.joannahawley.com/files/gimgs/42_west-lake-trend.jpg
http://www.joannahawley.com/files/gimgs/42_kahuna.jpg
http://www.joannahawley.com/files/gimgs/42_cheslea-sheets.jpg
http://www.joannahawley.com/files/gimgs/42_foodogs.jpg
http://www.joannahawley.com/files/gimgs/42_buddha.jpg
http://www.joannahawley.com/files/gimgs/42_argothrows.jpg